Standup for the Cure events attract engaged participants of all ages with a common passion and purpose—to see an end to breast cancer!

Each festival-style event includes instructor-led demos and clinics, live music, happy hour, and lunch. We start things off with the world’s largest fleet of stand up paddlers—the Sea of Pink—with participants of all levels wearing their pink jerseys in honor of Komen and breast cancer survivors. 

Become one of our wonderful Sponsors or join our Expo to showcase your product to standup paddlers of all levels.  We are always looking for donations for our silent auctions as well! However you choose to give, we’re grateful for your support and look forward to speaking with you.

All proceeds from our events benefit the local affiliate partner of Susan G. Komen.

Sponsorship Packages

Each event offers many unique opportunities to align your brand with this great sport while helping save lives. Depending upon the level you chose, benefits may include:

  • Use of the Standup for the Cure logos

  • Exposure to the local breast cancer community

  • Website and social media exposure

  • Expo space on site at each event

  • VIP passes

  • Logo on event shirts, posters, banners and more

  • Email distribution to over 8,000 newsletter recipients

Our Impact

To date, Standup for the Cure has raised over $1,200,000 to help local affiliates of Susan G. Komen fight breast cancer. The following is an overview of the accomplishments and impact that Standup for the Cure has had since 2012:


  • Over 1,900 participants (Newport, Muskegon, Seattle)

  • Raised $200,000

  • 274 Health Expo Screenings


  • Over 1,800 participants (Newport, Muskegon, Seattle)

  • Raised over $190,000

  • 340 Health Expo Screenings


  • Over 2,000 participants (Newport, Miami, Atlanta, Muskegon)

  • Raised over $220,000

  • 460 Health Expo Screenings


  • Over 2,000 participants (Newport and Muskegon)

  • Raised $240,000

  • 200 Health Expo Screenings

  • Winner Award for Top Philanthropic Effort from SUP Magazine


  • Over 1,400 participants (Newport and Miami)

  • Raised $160,000

  • 80 Health Expo Screenings


  • Over 1,000 participants

  • Raised $100,000

  • Conducted Breast Exams and Melanoma Screenings



  • Guinness World Record for largest SUP Lesson

  • SUP Magazine’s 2012 “Top Philanthropic Effort”

  • Raised over $60,000 for Susan G. Komen OC


To become a sponsor, call our National Event Director, Dan Van Dyck at 760-436-3589, or send us a message: