Standup for the Cure is a unique, fun, and family-friendly stand up paddling event that raises money for breast cancer screening and research. Each festival-style event includes instructor-led demos and clinics, live music, happy hour, and lunch. We start things off with the world’s largest fleet of stand up paddlers—the Sea of Pink—with participants of all levels wearing their pink jerseys in honor of Komen and breast cancer survivors. Event participants include paddlers of all abilities and ages, teams, and World Champion instructors.

Become one of our wonderful Sponsors or join our Expo to showcase your product to standup paddlers of all levels.  We are always looking for donations for our silent auctions as well!  However you choose to give, we’re grateful for your support and look forward to speaking with you.

All proceeds from our events benefit the local chapter of Susan G. Komen.

Sponsorship Packages

Each event offers many unique opportunities to align your brand with this great sport while helping save lives. Depending upon the level you chose, benefits may include:

  • Use of the Standup & Susan G. Komen affiliate logos
  • Exposure to the local constituents of Komen affiliates
  • Website and social media exposure
  • Expo space on site at each event
  • VIP passes
  • Logo on event shirts, posters, banners and more
  • Email distribution to over 3,000 newsletter recipients
  • Product distribution in athlete gift bags

The Event

Standup paddling is the fastest growing water sport of recent times. And the direct health benefits make this sport the perfect avenue for raising awareness and funds for Breast Cancer.  Each event includes our signature  “Sea of Pink”, which is the world’s largest fleet of Standup Paddlers wearing pink jerseys in support of Susan G. Komen. Paddlers of all abilities are welcome and each event is a combination of fun teams, novices, world champion instructors with clinics, demos, breast cancer screenings, live music, food and drinks.  It’s a full day event that is family-friendly and fun for everyone.

The following is an overview of the accomplishments and impact that Standup for the Cure has had since 2012:


  • Over 1,800 participants (Newport, Muskegon, Seattle)
  • Raised over $190,000 
  • 340 Health Expo Screenings


  • Over 2,000 participants (Newport, Miami, Atlanta, Muskegon)
  • Raised over $220,000 
  • 460 Health Expo Screenings


  • Over 2,000 participants (Newport and Muskegon)
  • Raised $240,000 
  • 200 Health Expo Screenings
  • Winner Award for Top Philanthropic Effort from SUP Magazine


  • Over 1,400 participants (Newport and Miami)
  • Raised $160,000
  • 80 Health Expo Screenings


  • Over 1,000 participants
  • Raised $100,000 
  • Conducted Breast Exams and Melanoma Screenings


  • Guinness World Record for largest SUP Lesson
  • SUP Magazine’s 2012 “Top Philanthropic Effort”
  • Raised over $60,000 for Susan G. Komen OC

To become a sponsor, call our National Event Director, Dan Van Dyck at 760-436-3589, or send us a message: