It's Official!!! The Guinness World Record for the Largest SUP Lesson!!


Standup For the Cure Nominated for Prestigious SUP Award for Top Philanthropic Effort by SUP The Magazine 

Charity Organization Encourages Public to Vote to Help Raise Breast Cancer Awareness

SEAL BEACH, Calif.—July 23, 2012—Standup for the Cure, an organization that raises funds for the Orange County affiliate of the Susan G Komen foundation, today announced it is nominated for the Top Philanthropic Effort award from SUP The Magazine. The public is encouraged to vote for Standup for the Cure at

Standup for the Cure held its inaugural event on May 5, 2012, raising more than $60,000. The event set a Guinness World Record when Zane Schweitzer, ranked 4th 2011 Stand Up paddler in the world and winner of the 2012 Stand Up World Tour finals, led a throng of 700 paddlers through the Newport Beach harbor and instructed the largest Standup Paddleboard lesson to date.

“We exceeded our goals both in attendance and funds raised for Susan G Komen at our very first event.  Being nominated for a SUP Award for Top Philanthropic Effort is the icing on the cake and we are honored by the nomination,” said Judie Vivian, founder of Standup for the Cure. “Every $125 raised will potentially save a life by enabling a mammogram and voting for our organization will advance our mission to help save lives.”

Schweitzer, an ambassador for Standup for the Cure and a top three finalist for a 2012 SUP Award for Top Male Paddler said, “I’m proud to be part of such an amazing organization. There’s a history of breast cancer in our family and Standup for the Cure positively impacts women by raising awareness of breast cancer while also raising funds for preventative screenings for those in need.”

About Standup for the Cure

Standup for the Cure is a Non-Profit Corporation formed in 2012 which raised more than $60,000 at its inaugural May event for Susan G. Komen for the Cure, the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.  More than 700 paddlers met up for the first Standup for the Cure in May this year to raise money and awareness for Breast Cancer detection. Founded by breast cancer survivor Judie Vivian, Standup for the Cure was conceived as a gathering to celebrate survivor’s recovery, remember cancer patients.  More information is available at,, and

The second annual Standup for the Cure event is scheduled for May 4, 2013 in Newport Beach, California at Newport Dunes. Sponsors include Riviera Paddlesurf, Maui Jim Sunglasses, Kona Brewing Co. and Ruth’s Chris Steakhouse.

To continue support of Standup for the Cure throughout the year, donations made through the Active Giving Portal at or go directly to the OC Affiliate of the Susan G Komen foundation.

About the SUP Awards

SUP The Magazine created the SUP Awards as standup paddling’s top honor, recognizing the absolute best that this sport has to offer. The editorial staff tediously collects nominations from readers and fans over the first half of the year. The public rank standup’s top five male and female paddlers and pick the Movie of the Year, the Top Expedition and Top Philanthropic Effort.


Congratulations to Zane Schweitzer and his awesome team of instructors for achieving this great award in honor of breast cancer survivors worldwide!!!